Question
1. Describe the internet exchange process and the technological, social/cultural and legal context in which consumers participate in this process. 2. Highlight the five main
1. Describe the internet exchange process and the technological, social/cultural and legal context in which consumers participate in this process.
2. Highlight the five main categories of outcomes that consumers seek from online exchanges
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
