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1 Describe the key characteristics of effective sales dialogue 2. Explain how salespeople can generate feedback from buyers. 3. Discuss how salespeople use confirmed benefits

1 Describe the key characteristics of effective sales dialogue 2. Explain how salespeople can generate feedback from buyers. 3. Discuss how salespeople use confirmed benefits to create customer value. 4. Describe how verbal support can be used to communicate value in an interesting understandable manner

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