1. Describe the purchasing behavior of your target customer; why are they purchasing your product, how do they make a purchasing decision, etc.? How would you facilitate communications with your potential customers? Why is it important to understand the beliefs and behaviors of a targeted customer?

2. What is the least expensive and fastest way to test your product or service with targeted customers? Provide a brief summary of a smoke test plan.

3." People do not buy what you do, they buy why you do it." What does that mean? How does it relate to your business idea?