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1. describe the strategy by which Ben & Jerry's is growing their market. Explain your reasoning. 2. What market research might Ben & Jerry's have

1. describe the strategy by which Ben & Jerry's is growing their market. Explain your reasoning.

2. What market research might Ben & Jerry's have done before launching Doggie Desserts. Why?

3. What marketing philosophy is Ben & Jerry's using and why.

4. If you were going to buy Doggie Dessert for your dog outline your information search. Why have you chosen this (these) method(s)?

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