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1 Describe the three categories of consumer decisionmaking behavior. Name typical products for which each type of consumer behavior is used. 2 Describe the level

1 Describe the three categories of consumer decisionmaking behavior. Name typical products for which each type of consumer behavior is used.

2 Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Do you think Apples Web site at www.apple.com simplifies or complicates the process for the average consumer? Explain.

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