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1. Describe the three major functions of a distribution channel. 2. Describe the types of intermediaries in a distribution channel. 3. Discuss the three major
1. Describe the three major functions of a distribution channel.
2. Describe the types of intermediaries in a distribution channel.
3. Discuss the three major functions of a distribution channel.
4. Outline the major models used by online channel members.
5. Distinguish among e-commerce, m-commerce, social commerce, and F-commerce.
6. Highlight how companies can use distribution channel metrics.
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