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1. Describe three market segments for Valentine's Day gifts. 2. Number two explain how psychographic influences purchases for Valentine's Day. 3. Why is the marketing

1. Describe three market segments for Valentine's Day gifts. 2. Number two explain how psychographic influences purchases for Valentine's Day. 3. Why is the marketing mix important for products that are traditionally sold as gifts for holidays? 4. How can businesses benefit from the mass marketing of holidays?

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