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1) Describe three organizations of your choice with distinctly different organizational cultures. 2) Explain why they have different organizational cultures 3) What are the factors
1) Describe three organizations of your choice with distinctly different organizational cultures.
2) Explain why they have different organizational cultures
3) What are the factors that have helped shape the style of each.
BOOK: CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY, FOURTEENTH EDITION
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
