1. Describe Tim Peterson's barbershop as meeting the characteristics of a "service" as opposed to goods.

2. How does the barbershop meet the five dimensions of service quality? ((1) tangibles, (2) reliability, (3) responsiveness, (4) assurance, and (5) empathy). Give examples from the case.

3. Suggest and justify ways that marketing communications for the barbershop can be tacticallyimproved under the five roles listed in Chapter 7. (Lecture notes page 5)

4. How can Peterson compete against the new barbershop from the point of view of

JUSTIFY YOUR ANSWER

(i) brand positioning

(ii) revenue management

(iii) business model

5. Develop alternatives and argue for a single best course of action for Peterson.