$1.$ Describe what marketers and companies mean when they speak of a $$brand$.$

$2.$ Explain why marketers develop brands and what a brand does for the company and customer.

$3.$ Describe how marketers get customers to like their brands through positive brand associations.

$4.$ Compare different branding strategies.

$5.$ Discuss valuations of brand equity.

$6.$ What is one of your favorite brands $($why$)?$ What is a brand you hate $($why$)?$

$7.$ Which brand personality best describes you? Your business school? What is it about these images you like? What would you change about these images to make them even more desirable $($and how would you do so$)?$

$8.$ Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?