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1. Determine the appropriate risk-free rate and equity risk-premium to use in valuing your company. Briefly explain the reasoning behind your estimates. 2. Determine the

1. Determine the appropriate risk-free rate and equity risk-premium to use in valuing your company. Briefly explain the reasoning behind your estimates.

2. Determine the appropriate weighted average cost of capital to use in valuing your company. Show your calculations and briefly explain the reasoning behind your estimates.

Companies: Coca Cola (KO) & PepsiCo (PEP)

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