Question
1) Determine which targeting strategy would be best for a company that is entering the video game industry. Make sure to justify your recommendation. 2)
1) Determine which targeting strategy would be best for a company that is entering the video game industry. Make sure to justify your recommendation.
2) List four companies and their current positions (ex. Walmart's position is low cost)
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
