$1.$ Develop a creative brief that will be given to the creative team.

a$.$ Follow the creative brief example provided in the class material.

$2.$ Explain what marketing communications tactics you will employ to best capture the target market$$s attention and motivate them to act.

$3.$ Consider various types of promotional appeals.

$4.$ Determine how the campaign will be measured.

a$.$ What specific measurement metrics will be tracked and used to measureand evaluate the effectiveness of the campaign?

$5.$ Create a professional PowerPoint presentation covering the points above for a potential client you want to win a contract from. It must be no longer than $10$ slides and $15-20$ minutes in length.