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1 . Develop a list of criteria an account manager at YRC could use to evaluate the relative attractiveness of 6 0 0 potential customers

1. Develop a list of criteria an account manager at YRC could use to evaluate the relative attractiveness of 600 potential customers and isolate the top-100 prospects. Assume that you have access to any company information, including past purchasing behavior, revenue and profit data, customer satisfaction reports, and a complete demographic profile of each customer organization.

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