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1 . Develop a list of criteria an account manager at YRC could use to evaluate the relative attractiveness of 6 0 0 potential customers
Develop a list of criteria an account manager at YRC could use to evaluate the relative attractiveness of potential customers and isolate the top prospects. Assume that you have access to any company information, including past purchasing behavior, revenue and profit data, customer satisfaction reports, and a complete demographic profile of each customer organization.
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