1. Develop a timeline or or table that captures the evolution of quality management from 1900 - today. Include the names of quality gurus, their contributions/models, changes in quality perspectives/priorities/approaches, and other major milestones that are part of the quality movement.

2. Think about an organization where you frequently use goods or services (or where you work). How does this organization keep you as a customer? What strategies might they be using to gain competitive advantage?