1. Develop an associative network of meanings for the iPad. Based on the associative network developed, suggest the best advertising concepts for a print ad and a 30-second television ad for the iPad. Explain why you think that your ad concepts are the best.

Note: It is not necessary that you develop the actual picture and copy for the ads, rather a general description of the ad concepts will be sufficient.

2. Imagine that you are the marketing manager of the Best Buy store in downtown Chicago. Of late, your store is steadily losing market share to your competitors. Also, fewer people are visiting your stores. Your task is to develop marketing strategies based on behavioral theories to meet these challenges. To be specific, suggest five strategies, one based on classical conditioning, and the other four based on instrumental (operant) conditioning principles. In particular, identify the conditional and unconditional stimuli and responses for the classical conditioning strategy. The four instrumental (operant) conditioning strategies should be based on positive reinforcement, removal of negative reinforcement, prevention of extinction, and prevention of punishment.