1) Develop an example of a product you are familiar with and go through the stages of thee consumer decision making process (cars, cellphones, ..anything). 2) Come up with a post-purchase situation in which you were: a. Satisfied completely b. Experience some level of cognitive dissonance & c. Experienced so much cognitive dissonance that you returned the product. Track your behavior and the steps you took to cope with your purchase decision 3) Provide 1 examples of each of the following: a. Routine response decision making b. Limited decision making and Extensive decision making c. Now consider Low vs High Involvement Decision Making: What are the factors that differentiate between low and high involvement decision making? 4) 5) Why is important for marketers to be aware of the cultural values of a particular 6) Cite some examples in which culture is relevant in a product purchase. You can include 7) Provide a purchasing example for: relevant target market? in addition to values, beliefs, norms of behavior, even mores a. Demographic segments b. Geographic segments c. Ethnic segments d. Political segments e. Religious segments 8) What is reference group influence? Provide an example when reference group influence has affected (your) purchase behavior. 9) What is an opinion leader? When are they important? Provide a marketing example. 10) How does the family affect purchase behavior? Would you say your purchase patterns 1) Develop an example of a product you are familiar with and go through the stages of thee consumer decision making process (cars, cellphones, ..anything). 2) Come up with a post-purchase situation in which you were: a. Satisfied completely b. Experience some level of cognitive dissonance & c. Experienced so much cognitive dissonance that you returned the product. Track your behavior and the steps you took to cope with your purchase decision 3) Provide 1 examples of each of the following: a. Routine response decision making b. Limited decision making and Extensive decision making c. Now consider Low vs High Involvement Decision Making: What are the factors that differentiate between low and high involvement decision making? 4) 5) Why is important for marketers to be aware of the cultural values of a particular 6) Cite some examples in which culture is relevant in a product purchase. You can include 7) Provide a purchasing example for: relevant target market? in addition to values, beliefs, norms of behavior, even mores a. Demographic segments b. Geographic segments c. Ethnic segments d. Political segments e. Religious segments 8) What is reference group influence? Provide an example when reference group influence has affected (your) purchase behavior. 9) What is an opinion leader? When are they important? Provide a marketing example. 10) How does the family affect purchase behavior? Would you say your purchase patterns
