Question
(1) Develop tables and charts by using Microsoft Excel for presenting and describing business data (2) Use Mircosoft Excel for statistical and data analysis. Advertising
(1) Develop tables and charts by using Microsoft Excel for presenting and describing business data
(2) Use Mircosoft Excel for statistical and data analysis.
Advertising fees are important source of revenue for any newspaper. In an attempt to boost these revenues and to minimize costly errors, the management of the Herald has established a task force charged with improving customer service in the advertising department. Review the task forces data collection (in the project folder on the Blackboard) and identify the data that are important in describing the customer service problems. For each set of the data, you need to construct the graphs, tables, and charts that are most appropriate for the data and explain your choices. Also, you should suggest what other information concerning the different types of errors might be useful to examine, and offer possible courses of actions for either the task force or management to take that would support the goal of improving customer service.
Requirement: Prepare an analysis report to be submitted to the task force or management. You should include the following information in your report:
(1) Cover page. Please use business design. You should also include your name.
(2) Background and objective of the project.
(3) Data analysis. It should include all the tables, charts, and detailed analysis. Please note that for each of the datasets that you present, you should also clearly analyze the pattern of the data and provide insightful inferences related to the objective of the project.
(4) Conclusions and suggestions.
(5) Appendix, if any.
Chart 1:
Type of Error | Total |
Copy error | 54 |
Layout | 7 |
Omits | 13 |
Pasteup | 11 |
Poor reproduction | 8 |
Ran in error | 30 |
Rate quote | 13 |
Space not ordered | 7 |
Typesetting | 53 |
Velox | 28 |
Wrong ad | 25 |
Wrong date | 14 |
Wrong position | 45 |
Wrong manual pasteup | 5 |
Wrong size | 6 |
Total: | 319 |
Chart 2:
Type of Error | Amount ($000) |
Copy error | 32.6 |
Layout | 3 |
Omits | 36.5 |
Pasteup | 59.4 |
Poor reproduction | 13 |
Ran in error | 108.2 |
Rate quote | 5.3 |
Space not ordered | 12.9 |
Typesetting | 53.1 |
Velox | 23.3 |
Wrong ad | 53.6 |
Wrong date | 35.9 |
Wrong position | 74.9 |
Wrong manual pasteup | 16.5 |
Wrong size | 5.3 |
Total: | 533.5 |
Chart 3
Type | Frequency | Amount ($000) |
Composing room | 10 | 12.8 |
Policy | 16 | 88.7 |
Sales | 4 | 6.6 |
Total: | 30 | 108.1 |
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