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(1) Develop tables and charts by using Microsoft Excel for presenting and describing business data (2) Use Mircosoft Excel for statistical and data analysis. Advertising

(1) Develop tables and charts by using Microsoft Excel for presenting and describing business data

(2) Use Mircosoft Excel for statistical and data analysis.

Advertising fees are important source of revenue for any newspaper. In an attempt to boost these revenues and to minimize costly errors, the management of the Herald has established a task force charged with improving customer service in the advertising department. Review the task forces data collection (in the project folder on the Blackboard) and identify the data that are important in describing the customer service problems. For each set of the data, you need to construct the graphs, tables, and charts that are most appropriate for the data and explain your choices. Also, you should suggest what other information concerning the different types of errors might be useful to examine, and offer possible courses of actions for either the task force or management to take that would support the goal of improving customer service.

Requirement: Prepare an analysis report to be submitted to the task force or management. You should include the following information in your report:

(1) Cover page. Please use business design. You should also include your name.

(2) Background and objective of the project.

(3) Data analysis. It should include all the tables, charts, and detailed analysis. Please note that for each of the datasets that you present, you should also clearly analyze the pattern of the data and provide insightful inferences related to the objective of the project.

(4) Conclusions and suggestions.

(5) Appendix, if any.

Chart 1:

Type of Error Total
Copy error 54
Layout 7
Omits 13
Pasteup 11
Poor reproduction 8
Ran in error 30
Rate quote 13
Space not ordered 7
Typesetting 53
Velox 28
Wrong ad 25
Wrong date 14
Wrong position 45
Wrong manual pasteup 5
Wrong size 6
Total: 319

Chart 2:

Type of Error Amount ($000)
Copy error 32.6
Layout 3
Omits 36.5
Pasteup 59.4
Poor reproduction 13
Ran in error 108.2
Rate quote 5.3
Space not ordered 12.9
Typesetting 53.1
Velox 23.3
Wrong ad 53.6
Wrong date 35.9
Wrong position 74.9
Wrong manual pasteup 16.5
Wrong size 5.3
Total: 533.5

Chart 3

Type Frequency Amount ($000)
Composing room 10 12.8
Policy 16 88.7
Sales 4 6.6
Total: 30 108.1

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