1. Developing and Managing Products Describe the development of the car Rang Rover.

2. What is the global vision for range rover?

3. What is the evoked set (consideration set) for the range rover?

4. Describe how range rover is best retailed and why?

5 What are the steps in the selling process for your product?

6. What are the advantages of range rover's brand name or brand mark?

7. Post an advertisement that best shows your range rover's most important attributes.