1. Different types of businesses use different approaches to engaging with both current and potential consumers online. A company's website is usually a key source of information for potential and current customers. The purpose of this project is to gain a deeper understanding of how marketing analytics can be implemented in order to gain greater insights into and enable more effective control of marketing efforts. a. Select three company websites. These should include one ecom- merce site (e.g., Amazon), one consulting company (e.g., IBM), and one consumer packaged goods company (eg., Tide). Do not pick the given examples, there are only given so that you know what type of business you should be looking at b. For each company's website, list what you believe the objectives of the organization are as communicated through the website and identify specific conversion actions on the website that would most closely align with these goals. For example, customer acquisition might be supported and ultimately achieved by getting users to sign up for an e-mail newsletter, which would be defined as a conversion action