$1.$ Dinner For Less writes and compiles recipes for healthy and creative meals guaranteed to cost less and take less than $30$ minutes to prepare. The company has been successful in its domestic market and is looking to gain new customers in other markets. Several recipes are available for free on the company website, which has a clean, modern and intuitive design. The company uses a subscription$-$based model to convert casual browsers on its site to paying customers with access to weekly recipes, shopping lists, online cooking classes and more$$all accessible through the Dinner For Less app. Based on preliminary research, the marketing team believes that increasing traffic to its website and using its existing customer base to review its offerings will help expansion. It also wants to ensure it understands the specific needs and preferences of potential new customers.