Beats versus Skullcandy Headphones Background For this role-play, students will assume one of three roles: (1) sales representative for Beats headphones; (2) sales representative for Skullcandy headphones; or (3) a buyer for an electronics retailer that is considering adding one of the two brands to its selection of headphones. Prior to the role-play, all students should conduct a comparison of the features and benefits of a one model of headphones from each of the two companies. To do the comparison, begin by using a search engine such as Google. Enter "Beats vs. Skullcandy" to find features and benefits of both products. Role Play Characters: One Beats representative, one Skullcandy representative, and a buyer for the electronics retailer. Scene 1: LocationThe buyer's office ActionBoth sellers present their products to the buyer with a focus on explaining their product's benefits to the buyer. Questions After completing the role play, address these questions

write a roleplay script for the meeting

Did the sellers demonstrate that they knew the difference between features and benefits?

Did the sellers have sufficient information to be convincing?

Can you suggest additional ways that the sellers could improve their sales communications?