Question
1. Discuss ANY FIVE Macro-Environment that will affect the online marketplace. 2.What are the strengths and weaknesses of the different communication tools for promoting an
1. Discuss ANY FIVE Macro-Environment that will affect the online marketplace.
2.What are the strengths and weaknesses of the different communication tools for promoting an online presence?
3.List and explain any FIVE benefits of digital media?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
