Question
1. Discuss how service firms can minimize non-monetary purchase costs. 2. Describe the various rate fences the service firms can use to implement price customization
1. Discuss how service firms can minimize non-monetary purchase costs.
2. Describe the various rate fences the service firms can use to implement price customization and give real examples for three kinds of rate fences.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
