1. Discuss the action points in the UN Millennium Goals (p.285-287) and report on how many goals were achieved.

• Goal 5 (improving maternal health) was partially achieved, with the maternal mortality rate falling by 45% between 1990 and 2015.
• Goal 6 (combating HIV/AIDS , malaria, and other diseases) was partially achieved, with new HIV infections and deaths from AIDS falling by more than half between 2000 and 2015.

2. Examine and present a short discussion of the updated UN Sustainable Development Goals http://www.undp.o rg/content/undp/e n/home/sustainable-developmentgoals.html

• Are they realistic
• Have they been achieved

3. Provide a brief overview for the advertising creative for a social marketing campaign message to encourage citizens to make changes or request changes by their government in funding poverty alleviation through the UN. Consider applying message framing approaches.

• Identify the key issue or issues

Indicate the prevalence of the issue and how it might cause additional interlinked social issue if not dealt with

Indicate and discuss negative behavior or the relevant social marketing behavior

Focus on the target group (age, gender, race or ethnic group, economic status, past behaviors etc.)

Overall what target group think about the problem:

• How they feel about it
• Barriers to solving it and
• What they want (what will convince them to change their behavior).