1. Discuss the coming about of Chobani, who was Hamdi's first target market? Why? 2. The 4 P's of marketing, Product, Price, Place and Promotion each have their own strategy, summarize each of the 4 P's and why the strategy has been successful. 3. Chobani changed to Greek yogurt market. Describe how other companies like Dannon and Yoplait have responded. Do a little research and update the case study, what other products has Chobani introduced since it's first cup of Greek yogurt. Why do you think they dominate the Greek yogurt market? 4. Discuss Chobani's Loyalty Team, that is mentioned in the case study. Does it still have this Loyalty Team? What are the advantages and disadvantages of a company having a program like this? 5. Why did Chobani open the store on SoHo? If you were in charge of marketing at Chobani, recommend a second location for a store like the SoHo store, why did you pick this location? 6. What countries has Chobani expanded to? Why do you think they expanded to these countries? Are there other counties you would recommend they expand to? Why or Why not? Be specific