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1 Discuss the general environment's seven segments. 2 How should Google conduct environmental analysis? 3 What are the main challenges to Google arising from
1 Discuss the general environment's seven segments. 2 How should Google conduct environmental analysis? 3 What are the main challenges to Google arising from its international, external environment? 4 Identify the five competitive forces and explain how they determine the profit potential. 5 How is Google positioned? What are the main threats?
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The general environments seven segments are given below 1 Demographic 2 Economic 3 Politicallegal 4 Sociocultural 5 Technological 6 Global 7 Physical 1demographic segment The demographic segment is co...
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
14th Global Edition
978-0134527604
