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1. Discuss the PLC and its importance in launching a new product. additional reading here: 2. What do you think will be the next innovation
1. Discuss the PLC and its importance in launching a new product. additional reading here:
2. What do you think will be the next innovation in healthcare? Why?
https://www.smartinsights.com/marketing-planning/marketing-models/product-life-cycle-model/
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