Question
1. Discuss the product differentiation strategy of Lux. Do you concur with the approach? Give reasons? 2. What factors contributed to the success of the
1. Discuss the product differentiation strategy of Lux. Do you concur with the approach? Give reasons?
2. What factors contributed to the success of the Lux promotional campaign?
3. Why the communication was changed giving your comments to the new theme?
Step by Step Solution
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Step: 1
1 Product Differentiation Strategy of Lux Lux has historically employed a product differentiation strategy by focusing on luxurious and highquality ingredients in their beauty and personal care produc...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
