1. Discuss the purpose and impact of structure on those within an organization. What are the advantages and disadvantages of removing hierarchy? What are the advantages and disadvantages of imposing structure on processes and people?

2. What might be the motivation behind Hsieh's decision to push Zappos towards Holacracy? What is the role of a leader in guiding his or her employees through change? What kind of leadership does Hsieh display? Is it the right kind of leadership? Is Hsieh's leadership aligned with Zappo's core values?

3. Analyze the role of culture in developing an organization's competitive advantage. How has Zappos used culture as an organizational "tool" and as a means to changing the way it approaches online retailing? What are the benefits of a strong culture? What are the costs?

4. What's next for Zappos? for Hsieh?