1. Discuss the three major structural options for distribution. In your answer, identify the advantages and disadvantages of each option.

2. Explain the key differences between product differentiation and product positioning.

3. Discuss the relationship between marketing ethics, strategic planning and organisational performance.

4. Explain the different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

5. (a) What is the relationship between customer expectations and customer satisfaction?

(b) What might cause customer expectations to be higher or lower?

6. Why would a firm offer a deep assortment of products in its product portfolio? Illustrate with relevant examples.