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1. Discuss what Apple did to improve business performance during the global recessions? 2. Analyze, in the light of the theoretical framework(s) so far you

1. Discuss what Apple did to improve business performance during the global recessions?

2. Analyze, in the light of the theoretical framework(s) so far you have covered, why the business strategies of Apple were successful during the global recession?

3. Propose some future products along with the value-adding features that Apple would offer to the customers and why? Explain.

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