Question
1. Discuss what typically happens during the market maturity phase of the productlifecycle. 2. Distribution channels can be direct or indirect.Describe which one is used
1.Discuss what typically happens during the market maturity phase of theproductlifecycle.
2.Distribution channelscan be direct or indirect.Describe which one is used by Girl Scout Cookies and which one for Wrangler Jeans.And why are these used?
3.How dostorage and supply chaindecisions affect marketing strategy?
4. Pick one of the followingtransportation methodsand discuss the advantages and disadvantages of using it:railroads, trucks or airlines = cost, delivery speed, number of locations served, ability to handle a variety of goods, frequency of scheduled shipments and ability to meet schedules.
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