Question
1) Discuss why customers are increasingly vital in the creation of innovative new products and services? 2) Discuss the advantages of selling chocolates in a
1) Discuss why customers are increasingly vital in the creation of innovative new products
and services?
2) Discuss the advantages of selling chocolates in a specialty chocolate store as compared
to a mass merchandiser like a hypermarket.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
