Question
1. Discuss why managers should balance exploration and exploitation when seeking greater innovation. 2. Why would Ford Motors want to shift to a matrix design
1. Discuss why managers should balance exploration and exploitation when seeking greater innovation.
2. Why would Ford Motors want to shift to a matrix design organization for the design and development of cars and trucks but not do so in its manufacturing and assembly operations?
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1 Balancing Exploration and Exploitation for Innovation Innovation is crucial for the longterm success and competitiveness of any organization Managers must effectively balance exploration and exploit...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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