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1. Discuss why research is vitally important to advertising. 2. List and describe several methods of advertising reserach. 3. What is an advertising plan and

1. Discuss why research is vitally important to advertising.

2. List and describe several methods of advertising reserach.

3. What is an advertising plan and why is it vitally important to successful advertisement?

4. Why is advertising evaluation important to achieving advertising outcomes?

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