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1. Discussion How do you think Patagonia executives decide on what products to offer so that the outcomes will be both business practical (think

1. Discussion How do you think Patagonia executives decide on what products to offer so that the outcomes will be both business practical (think profits) and environmentally friendly (think sustain- ability)? Take the case of a proposed new hiking boot. What criteria would you use to evaluate it as a new Patagonia product?

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