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1. Discussion How do you think Patagonia executives decide on what products to offer so that the outcomes will be both business practical (think

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1. Discussion How do you think Patagonia executives decide on what products to offer so that the outcomes will be both business practical (think profits) and environmentally friendly (think sustain- ability)? Take the case of a proposed new hiking boot. What criteria would you use to evaluate it as a new Patagonia product?

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