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1) Do goods that have secondary packaging influence your purchasing decisions? Why/why not? 2) What do you perceive as the main benefits of Secondary packaging?

1) Do goods that have secondary packaging influence your purchasing decisions? Why/why not? 2) What do you perceive as the main benefits of Secondary packaging? 3) Do you feel secondary packaging is necessary? Why/why not? 4) Propose a solution to transform how secondary packaging is used in shipping

  • Your idea should focus on a specific example of secondary packaging that is familiar to you
  • Your solution should improve or innovate on the current way secondary packaging is used during transit.
  • Remember, we want you to focus on NON-CONSUMER facing packaging (never goes home with the consumer)

OPTIONAL: Provide some primary research (ex. photos, examples) of secondary packaging you notice in your own life. This could be in your home, or out at retail/grocery settings.

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