1. Do you agree or disagree with HubSpot that the "rules of marketing" have changed? If so, how? Is inbound marketing the answer? Why or why not? - When answering this question, compare the benefits and risks of inbound marketing. 2. Is HubSpot finding and serving the right set of customers? Given its position as a start-up company, should it widen its focus to serve any customer that comes its way? Or narrow their target, by focusing exclusively on either Owner Ollies or Marketer Marys? Consider not only CLVs of each segment but also customer equity that each segment contributes to and market potentials. - Show your calculation of CLV of each customer segment, using the following equations. Do not consider an interest rate or a discount factor. - CLV = (monthly profit)*(customer lifetime in months) - (acquisition cost) - Customer lifetime in months = 1/monthly churn rate - Customer equity = CLV * Total numbers of customers 3. HubSpot has begun to differentiate its products as it has learned more about its customers. Should its pricing strategy change? Does the software-as-a-service (SaaS) pricing model work for both Marketer Marys and Owner Ollies? 4. Are Halligan and Shah being too stubborn by not doing any outbound marketing? Or should they continue to practice what they preach by focusing on inbound marketing alone? - Show your SWOT analysis to support your argument.