1) Do you agree with the assessment that Elon Musk and Tesla successfully fulfilled their first master plan published in 2006? Why or why not? Buttress your arguments.

2) As of today, does Tesla have a good strategy? Why or why not? How do you know?

3) Describe the rationale behind Tesla's new master plan. How does this new strategy help Tesla fulfill its vision? "Master Plan, Part Deux" in its entirety is on Tesla's blog: https://www.tesla.com/blog/master-plan-part-deux

4) Apply the three-step process for crafting a good strategy outlined in the chapter (diagnose the competitive challenge, derive a guiding policy, and implement a set of coherent actions) to each element of the new master plan. On which steps of the new master plan has Tesla made the most progress? Explain. Also, which recommendations would you have for Elon Musk? Support your arguments with examples and observations.