Question
1. Do you expect the influence of various sales promotion offers on the purchasing decision of the consumer is the same? If no, why? What
1. Do you expect the influence of various sales promotion offers on the purchasing decision of the consumer is the same? If no, why? What are the managerial implications of your answer?
2. If you are the regional marketing manager of a company, would you decide to go for any promotional offer or not while launching a new product?
3. Based on the data collected in the present study, as a manager, would you take factors like gender and age into consideration while deciding the promotional offer?
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https://drive.google.com/file/d/1toaoHaujrOSuEx0So-7JgEzElaDpv3yL/view?usp=sharing
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Advanced Engineering Mathematics
Authors: Erwin Kreyszig
7th Edition
471553808, 978-0471553809
