Question
1. Does this product meet the definition of an innovation? Why? 2. What is First Mover Advantage (FMA) and what are the FMA mechanisms? 3.
1. Does this product meet the definition of an innovation? Why?
2. What is First Mover Advantage (FMA) and what are the FMA mechanisms?
3. Discuss the role advertising and promotions played in the success of the campaign. What about other factors?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
