1) During the month of October, a total of 400,000 pgs were requested from a local pet store's website. What does the figure 400,000 represent?

A. Page views

B. Page impressions

C. Hits

2) What does the second step of a typical sentiment analysis involve?

A. Have human beings manually code a small sample of the messages and then feed the results to the computer classifier program.

B. Buy a computer classifier program and install it.

C. Hire and train human classifiers that can analyze the messages

3) What does the difference between visitors and unique visitors represent?

A. The number of visits referred from search engines.

B. The number of one-time visits

C. The number of repeat visits.

4) Compared with clickstream data, what advantage(s) do consumer panel data have?

(Select all that apply)

1. Consumer panel data allow tracking someone's browsing behavior over time.
2. Consumer panel data have better statistical generalizability.
3. Consumer panel data allow tracking consumers' behavior across websites.
4. Consumer panel data have less security concerns.

5) What does the idea of the Internet as a power grid mean?

A. The Internet will become so powerful that it will replace electricity.

B. The Internet will become a utility-like service that makes the issue of technology irrelevant to users.

C. The Internet will require more infrastructure to support its proper functioning

D. The Internet will become as fast as electricity.

6) Which fair information practice principles dictate that companies should allow consumers to correct erroneous information collected about them?

A.Choice/consent

B. Notice/awareness

C. Access/participation

D. Integrity/security

E. Enforcement/redress