1. Each year, Nestle spends millions on research to understand its consumers, including Nestle Middle East (founded in 1997 in Dubai). Nestle is very keen to understand the nutritional needs of its consumers to accelerate the development of products with an improved nutritional profile at the right price in emerging markets.

1. a) Outlineandbrieflydescribe,thebasicstepsofthemarketresearchprocess that Nestle could undertake. Note that the research steps should be related to Nestles global marketing strategy above. (12 marks)

2. b) BrieflyexplainhowcanemicandeticanalysesbeusedbyNestleinrelation to consumers nutritional needs globally. (8 marks)