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1. Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and wet-site
1. Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and wet-site construction is estimated to be $160,000. Variable processing cost are estimated to be $6 per book. The publisher plans to sell single-user access to the book for $45. a. Build a spreadsheet model to calculate the profit/loss for a given demand. What profit can be anticipated with a demand of 3500 coppices? b. Use a data table to vary demand from 1000 to 6000 in increments of 200 to assess the sensitivity of profit to demand. c. Use Goal Seek to determine the access price per copy that the publisher must charge to break even with a demand of 3500 copies. Eastman Publishing Parameters Demand Profit Fixed cost Variable Cost/Book Access Price 0.00 $6.00 $46.00 1000 1200 Model Demand 1400 1600 1800 2000 2200 2400 2600 2800 3000 3200 Revenue Fixed Cost Variable Cost Total Cost 3400 3600 Profit 3800 4000 4200 4400 4600 4800 5000 5200 5400 5600 5800 6000
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