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1. Enumerate and discuss the components of the marketing audit. 2. Who should conduct the marketing audit?
1. Enumerate and discuss the components of the marketing audit.
2. Who should conduct the marketing audit?
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Step: 1
Marketing Audit A marketing audit can be described as a technique for analyzing the whole market fie...
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Step: 3
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Global Business Today
Authors: Charles W. L. Hill Dr, G. Tomas M. Hult
10th edition
1259686698, 978-1259686696
