1. Essentially, what are the changing aspects of the economics (i.e., customers, technology, and competition) of the following industries?

• Telecommunications
• Retail merchandising
• Higher education
• Airlines
• Energy

2. The following is a quote from a New York Times article: "If a company makes product donations to the school - computers for instance - then the image of a company goes up as graduate students use the company's products." Does such action square with a company's objective of profit maximization? Please explain.