Question
1. Evaluate digital marketing strategies of IKEA and its integration with Marketing technologies to improve their digital marketing performance. (30 marks) 2. Customer Value Journey
1. Evaluate digital marketing strategies of IKEA and its integration with Marketing technologies to improve their digital marketing performance.
(30 marks)
2. Customer Value Journey shows how the consumer starts off as a non-customer of a brand, progresses and interacts with the brand, retailers, information, and even competitors, to finally become a customer.
a) Discuss at least THREE (3)opportunities at any FIVEstages of Customer Value Journey.
(15 marks)
b) Propose any FIVE (5) Content Marketing solutions based on the opportunities stated in the above answer.
(15 marks)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
