Question
(1) Evaluate Mattel Incorporated on the Three Tests of a winning strategy (Gamble, 2021, Chapter 1). Evaluate each of the three tests as either Pass
(1) Evaluate Mattel Incorporated on the Three Tests of a winning strategy (Gamble, 2021,
Chapter 1). Evaluate each of the three tests as either Pass or No Pass. Explain your answer for
each of the three tests of a winning strategy.
(2) Classify Mattel Incorporated's competitive strategy into one (and only one) of the five
generic competitive strategies (Gamble, 2021, Chapter 5). Explain your reasoning behind this
analysis. Then, discuss how Mattel executes this competitive strategy in the marketplace of the
Toy Industry.
(3) Conduct an analysis of Mattel's financial statements as contained in the case study in the
textbook. Where is the company strong and where is the company weak? What is your
assessment of the overall condition and strength of Mattel's finances?
(4) What are three major strategic issues that Mattel's top management team need to address as
of the end of the case study (approximately early 2019). List and discuss three major strategic
issues faced by Mattel Incorporated.
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