(1) Evaluate Mattel Incorporated on the Three Tests of a winning strategy (Gamble, 2021,

Chapter 1). Evaluate each of the three tests as either Pass or No Pass. Explain your answer for

each of the three tests of a winning strategy.

(2) Classify Mattel Incorporated's competitive strategy into one (and only one) of the five

generic competitive strategies (Gamble, 2021, Chapter 5). Explain your reasoning behind this

analysis. Then, discuss how Mattel executes this competitive strategy in the marketplace of the

Toy Industry.

(3) Conduct an analysis of Mattel's financial statements as contained in the case study in the

textbook. Where is the company strong and where is the company weak? What is your

assessment of the overall condition and strength of Mattel's finances?

(4) What are three major strategic issues that Mattel's top management team need to address as

of the end of the case study (approximately early 2019). List and discuss three major strategic

issues faced by Mattel Incorporated.