1. Evaluate the marketing mix used by Yalla Momos.

2. How did Yalla Momos succeed in creating a positive customer experience? What are the variables in thefood business that make customers feel satisfied? What more should Yalla Momos do in this regard?

3. Discuss the role of social media marketing communications used by Yalla Momos. What initiatives didthe restaurant take to make an impact on consumers?

4. What are the expansion possibilities available to Yalla Momos to reach its target audience of SouthAsian expats? What strategy should it use to communicate to and persuade these expats to adopt thehealthy choice Yalla Momos offers?